Choosing Change w/Caroline Reese

Caroline with her husband Justin. The subject of many of her songs.

Caroline grew up in Eastern Pennsylvania riding show jumpers. After high school, she pursued a singer/songwriter career while attending Princeton University. About five years ago she left the east coast behind and moved to Montana. She now owns her own D2C meat company. Below is an outline of three things she feels are important to consider when making and thinking about big changes:

  1. Road maps are not as important as passion.
    • “I have come to believe that whether it’s in business or your personal life, if you follow what you’re passionate about – even without a clear roadmap ahead – you have a much higher chance of success.”
  2. You don’t have to commit to things right off the bat. Feel free to take a risk and expect to fail.
    • “When I decided to make the move from Pennsylvania to Montana to take a job on a cattle ranch I was going to give it my all but fully expected to head back home with my tail between my legs after a few months. Instead, I fell in love with the work and even though I had a steep learning curve I quickly started putting roots down in the new state and lifestyle.”
  3. Once it is all over don’t forget the work you put in.
    • “I think a lot of times it’s tempting to look back at a big change in your life and consider it destiny or somehow fate. It’s easy to gloss over how hard it was. But despite the hard days and the slow start to my career as a business owner, way deep down it always felt like I was in the right place at the right time. And that was how I knew to stick it out.”

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