Caroline Reese grew up on the east coast touring as a singer songwriter. In 2016 she moved to Montana and started her own D2C meat company. She documented how she navigated that change on her Instagram and blog. https://www.instagram.com/bigskycaroline/?hl=en
Alan Deutschman is the author of the book Change or Die. The book outlines how and why people change. With applications in areas such as prison rehabilitation and corporate change.
Charles Duhigg is the author of The Power of Habit. The Power of Habit outlines how people can take advantage of small habits in order to change their behavior.